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Content is king this Christmas

TradingPub Admin | November 13, 2012

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Internet users are hungry for content and are increasingly spending on sites that offer them information.

The latest figures released by comScore show that digital content and subscriptions is a top-performing category when considering areas of online retail spending, having grown at least 16 per cent in the last year.

Other strong-performing sectors included consumer electronics, event tickets, clothes and accessories, and computer software.

Overall, online retail spending in the US was up 15 per cent in the third quarter compared to the same period last year, topping $41.9 billion (£26.4 billion).

Optimism for online retailers this Christmas

Gian Fulgoni, chairman of comScore, said the strong performance is confirmation of the strength of the ecommerce sector and that it offers optimism for retailers in the run-up to Christmas.

In the UK, a boom in online shopping is also expected at the start of December. Statistics from IMRG and Capgemini show British consumers are likely to spend £4.6 billion between December 3rd and 17th, which are likely to be the peak shopping weeks this year.

BeforeWeBuy claimed the 1.7 million people will log on to make Christmas purchases online this holiday season, spending £600 on average each.

Co-founder of the company Gabby Charlies said it is a "no-brainer" for consumers to do their shopping online and use discount vouchers in order to save money and avoid the "hustle and bustle" of the high street.

Chris Webster, head of retail and technology at Capgemini, said businesses need to prepare for this surge in activity ahead of Christmas.

"The ramp up of online sales rung up by retailers during the peak weeks will be of huge relief following the challenges of the summer period; from spending constraints to Olympic-sized distractions," he added.

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