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Don’t wait for 2013 to work on your content marketing strategy

TradingPub Admin | November 19, 2012

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The internet is awash with articles making predictions about the top marketing trends in 2013, but when it comes to content marketing you can't afford to waste a single moment.

One of the key features of a good content strategy is forward planning, so if you intend to increase your content marketing in the New Year, now is the time to start.

Devising a great content strategy involves combing creative ideas with hard data. The first thing to do, as outlined in the ContentPlus blog, is to ask the following questions. 

• Who is your target audience and what would they find interesting to read?
• What do you want the content to achieve?
• What are your competitors doing and how can you do it better?
• What type of content would work well for your industry?

The next step is harvesting the data which shows how people are arriving at your site, what they're looking for while they're there and the keywords they are searching for. This will provide you with the basics of your content strategy and give you a head start on January 2nd.

Predictions for 2013

Content will continue to play a major role in online marketing strategies in 2013 as companies look to boost the number of content types they use and dedicate more resources to the process of content creation.

Joe Pulizzi of the Content Marketing Institute recommends all organisations start the New Year by reinforcing their content marketing mission statement, or creating one if they have no yet developed one yet.

"Every person that touches the content marketing program should know, by heart, what the mission of the content strategy is. Remember, it’s not about you…it’s about solving the problems of your customers," he explained.