Guest Post from Erich Senft – Why You Need a Good Broker

TradingPub Admin | September 26, 2012

Responsive image

Special thanks to TradingPub Commentator, Erich Senft on today's guest post:

Why You Need a Good Broker

So how do you go about choosing a broker? Whether you ultimately decide to go with a full service, discount, or electronic brokerage you should consider more than just the commission price.

When considering a broker you should first consider the brokerage. Do they have a good reputation? Have there been problems with other clients that have not been resolved? The NFA ( acts as the Better Business Bureau for brokerage firms trading in US markets and you can contact them to find out if there are any black marks on the record of the broker or brokerage you are considering using.

Secondly your broker should show proficiency for his craft. Some brokers specialize in one market and others have more general knowledge. Some can relate better to daytraders and others to position traders. Some love to do spreads; others are whizzes at option trades. Whatever the case make sure they know what they are talking about, and that they will be able to help you with the types of trades you intend to do. In fact a good broker will try to find out what your trading style and objectives are, either way, don’t be shy about asking questions from your prospective broker to make sure they know the subject of trading inside out.

Lastly you have to have a good report with your broker. You have to like them. You have to feel that they have our best interest at heart. Don’t lie to your broker. You should feel that you can ask them any question you want without feeling “dumb”. If the only trading education you’ve had is Ken Roberts or Larry Williams, don’t try to hide it from your broker, chances are he can see you coming anyway. While your broker is technically your employee they should also be your “friend”.

One of the best analogies I heard for a broker is that they are like a golfer’s caddie. Ever wonder why all these professional golfers have caddies? Well a good caddy does a lot more than just carry the player’s bag all afternoon. While the final decision is always the player’s, a good caddy will help the player develop their overall course strategy as well as helping with club selection, reading the greens, etc.

I’ve heard it said that if an amateur player had the assistance of a caddy they would immediately take 6-10 strokes off their game without doing anything else different. This is how much of a difference it can make to have an expert on your staff to help you choose the right clubs, read the greens, etc. A winning caddy is not cheap however. A good caddy typically earns 10% of the player’s winnings. Tiger Woods’ caddy is a millionaire.

No matter whether you ultimately decide to trade with a full service, discount or on-line broker, take your time choosing a good broker/brokerage and you’ll have one less chance of becoming market fodder.

Erich Senft is a registered Commodities Trading Advisor.  His blog is


The TradingPub
“Trade, Talk, Learn – Cheers to Success”
Check out our Breaking News Tab on facebook

Risk Disclaimer: Past performance is not indicative of future results. Futures trading involves substantial financial risk. Views of guest commentators do not represent those of Article intended for educational purposes only and not meant in anyway as a solicitation to buy or sell certain securities. Please consult your personal financial adviser before using this information for your own trading purposes.